RELEASED
Every Friday, the YouTube RELEASED playlist is updated with the newest and most anticipated hits. To get listeners to be informed about the playlist and actively anticipate its drop every Friday, we created video ads and static homepage ads to drive awareness to the RELEASED playlist.
Artist Led
Artist led voice-over (featuring Selena Gomez) enables us to swap new artists every week and customize with a new song or album.
YouTube Brand Led
Evergreen, brand led voice-over that runs continuously to promote the RELEASED playlist
Producers: Josh Flynn, Mariana Olivares
Art direction & Design: Macy Tang
Editing and animation: Jonny Schaab
Copywriting: Ben Lester
Static In-app & homepage banner ads
