YouTubeBlack Voices - social and out-of-home campaign for a Black Artists grant program

My role was to implement visual design systems across the social and out-of-home campaigns for #YouTubeBlack Voices. The launch campaign includes billboard placements around NYC and LA, and artist-generated social layouts across Instagram and Twitter.

Our mission was to help YouTube Music introduce 21 artists joining the #YouTubeBlack Voices Class of 2021. Artists will receive dedicated partner support from YouTube Music, funding invested into the development of their channels, and participate in training and networking programs focused on production, fan engagement, and wellbeing — giving their artistry the space and recognition they deserve.

Because Black artists move the world.