Youtube Music Social - Artist Milestone
With YouTube Music’s Iconic OOH billboards on pause due to COVID, how can we celebrate an artist’s release in a way that wins their both attention and gratitude?
To continue the momentum post-release, we created celebratory pieces of artist milestones / music video achievements that artists will be excited to share — using Youtube-exclusive data/stats.
BLACKPINK & Selena Gomez breaking various week one records for ‘Ice Cream.’
BTS’ 'Dynamite,” setting a new all-time record for the biggest music video Premiere with 101.1 million views.
Cardi B & Megan Thee Stallion ‘WAP,’ #1 song in multiple countries. (Reposted directly by Cardi on IG! 😍)
Credits
Art Direction, Design: Macy Tang
Editing/Animation: Michael Morra
Youtube Music Social - Music Summer Festival
Summer festivals are still alive with YouTube’s virtual venue and livestream. This year, we can experience it all from the comforts of our home.
We made some screen-shottable fill-in-the-blank style Instagram templates for audience to post on their story and tag their friends to hype up before the livestream.
