[Art Direction, Design]
YouTube’s RELEASED playlist delivers the week’s hottest new music every Friday. Through digital billboards, video ads, and social campaigns, we scaled promotions from 3 to over 25+ artists weekly, expanding reach from NY/LA to global markets like London, Tokyo, and beyond.
Static In-app & homepage banner ads
Producers: Josh Flynn, Pamala Billman, Mariana Olivares
Art direction: Lindsey Chizever
Design: Macy Tang, Andrew Allen
Editing and animation: Jonny Schaab
Copywriting: Ben Lester