This compilation showcases campaigns I led as Art Director for TikTok for Business, supporting small creators and brands across beauty, lifestyle, and culture. I oversaw everything from concepting to shoot direction and editing, with a focus on platform-first, visually engaging content. Each piece was designed to scale across formats, reflect real voices, and align with TikTok’s broader goals: educating creators, building trust, and distinguishing B2B from user-facing content.

While each project had its own creative direction, they all shared a community-first approach — designed to scale across formats and empower users to show up authentically and succeed on TikTok.