TikTok Symphony—a generative AI suite that unites human creativity with AI efficiency—streamlines scripting, video production, and optimization to transform ideas into impact. For its launch, we crafted narrative storyboards that blended AI’s boundless potential with TikTok’s storytelling spirit, celebrating how Symphony amplifies, not replaces, human creativity.
Art Direction
Storyboarding
Logo Development
Usage Guidelines
Creative Director: Hamilton Tamayo
Design Director: Hyunjin Park
Art Directors + Designers: Kenneth Liew | Joy Seet | Macy Tang | Crystal Yin
Copywriting: Ryan Hauge
Motion Designer: Wesley Phung
Post-Symphony launch, I designed the storyboards for TikTok Smart+, an AI-powered solution that automates campaign targeting, bidding, and creative to maximize performance and efficiency for advertisers.
Art Direction
Storyboarding
Logo Development
Usage Guidelines
Design Lead: Hyunjin Park
Producer: Yohan Yoon
Art Directors + Designers: Crystal Yin, Macy Tang
Copywriting: Ryan Hauge
Motion Designer: Wesley Phung