[Social, Data Visualization]
With YouTube Music’s iconic billboards on hold due to COVID, we needed a fresh way to celebrate an artist’s release and win their gratitude. So, we created shareable, data-driven visuals that highlight their milestones and achievements—using exclusive YouTube stats to extend the post-release momentum.
BLACKPINK & Selena Gomez breaking various week one records for ‘Ice Cream.’
BTS’ 'Dynamite,” setting a new all-time record for the biggest music video Premiere with 101.1 million views.
Cardi B & Megan Thee Stallion ‘WAP,’ #1 song in multiple countries. (Reposted directly by Cardi on IG! 😍)
Art Direction: Macy Tang & Lindsey Chizever
Design: Macy Tang
Editing/Animation: Michael Morra
[Social]
Summer festivals continue on through YouTube’s virtual venue and livestream—straight from the comfort of home. To hype the event beforehand, we created screenshot-friendly, fill-in-the-blank Instagram templates for fans to share on their stories and tag their friends.
